The Book World

BOOK PIRACY ON INTERNET

REACHES EPIDEMIC PROPORTIONS 

A recent study by ATTRIBUTOR, an independent online monitoring service, documented nine million illegal downloads of books during the closing months of 2009. These involved 913 well known titles with copyright protections. Each was downloaded approximately 10,000 times. 

Tom Allen, President and CEO of the Association of American Publishers (AAP), responded to the study results by stating, “Those nine million pirated books should be a call-to-arms for policymakers, educators and every reader who cares about the future of digital and printed books.  Unchecked, that piracy will drain the creative energy of American publishing.” 

With digital books continuing to grow as a substantial segment of the publishing scene, piracy of this proportion will become a major deterrent for authors who want to distribute their books through burgeoning methodologies like Kindle and its many new competitors.  

While online distribution has become a marvelous new tool for publishers and authors, if loss of income to piracy continues to grow, the e-book industry could come to a grinding halt.  
 

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Posted by charles on Thursday, January 28, 2010 1:55 PM
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The Digital World

GOOGLE POSTS RECORD PROFITS

ONCE AGAIN THIS YEAR 

Google’s investor relations report once again announced a banner year following the incredible growth in the past two years. Although growth was somewhat slower, not a surprise in this economic climate, the company produced a 9% gain in revenues, reaching $23.7 billion. 

Net profits as a percentage of revenue improved appreciably, reaching 28% or $6.5 billion. Not a bad take-home in this economy, and the reason that you see the company so active in acquisitions in recent months. 

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Posted by charles on Thursday, January 28, 2010 1:54 PM
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The Publishing World

IT LOOKS LIKE WASHINGTON IS FINALLY CONCERNED

ABOUT THE POTENTIAL DEMISE OF NEWSPAPERS 

It was only a month ago that the Federal Trade Commission (FTC) wrapped up its hearings on the status of the newspaper industry as it sought to hear suggestions on what the federal government might be able to do to help stem the erosion.  

Now word comes down that the Federal Communications Commission (FCC) has begun its own belated study of the “Future of Media.” It too is requesting advice from the public. 

What a shame that years past under the former Bush administration when nobody gave a damn about the press’ problems. Indeed, they were rather happy to see these “gadflies” suffer. We’ll see just how concerned the current agencies really are when the investigations are complete. 

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Posted by charles on Thursday, January 28, 2010 1:53 PM
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The Magazine World

SOME FAVORABLE RESULTS POSTED BY

A HANDFUL OF POPULAR MAGAZINES 

Every now and then over the past six months, a bright spot has been reported in the magazine industry, but hardly enough to offset the drastic slippage in ad pages in 2009. Earlier this month, The Wooden Horse reported that magazines lost 58,340 ad pages last year. This week Meg Weaver’s trusty newsletter bolsters our spirits with this tidbit of joy. 

Conde Nast announced that ad pages in the March issue of Glamour are expected to come in 6% ahead. In February, Vogue pages increased 3% and the outlook for the next three months is strong. 

At Rodale, spirits were heightened with the announcement that Prevention’s March edition will increase ad pages by 31% and revenue by 27%. The company reports that 44 new advertisers are in the forthcoming edition. 

Profit at Meredith’s National Media Division has jumped for its current quarter by just under 40%. Ad revenue at the company’s Better Homes & Gardens was up 7%. 

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Posted by charles on Thursday, January 28, 2010 1:52 PM
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Charlie’s Choice

Charlies Choice

Weekly Tips to Help You Write,

Publish & Promote Your Work 

MANAGING YOUR WRITING SCHEDULE 

      A number of readers have complained of the difficulty of balancing all of the responsibilities an active author faces, and have asked that I include a column on how to manage your time as a writer.

      There are so many facets to our profession that it is natural that one struggles to meet every responsibility on time. Whether it’s a book or an article, the deadline must share space with perhaps a blog that must be posted, a website that needs tweaking, fact researching, market research, promotion, membership on social media and a host of other necessary distractions that keep us away from our computer screens.

      Notwithstanding all of this, it is imperative that you keep your eye on the goals, and there are three that are primary for any author: 

      Completing your book or article

      Promoting your book

      Branding yourself and your company if you have created one.

      Whether you write sporadically for recreational reasons or devote most of your day to churning out copy, think of writing as your primary job, even if you have a full-time position elsewhere.. What I mean is whether you’re an amateur or a professional, it’s important to consider writing as your priincipal occupation whenever you are in front of that computer screen. 

Disciplining Yourself

      Working out of your home is very different from spending your days at the office. It is much more taxing because of the many distractions you will encounter. Telephones ring for reasons other than business. E-mails arrive, and tempt us to read them at once. Children and spouses often intrude. Indeed, the very normal activities of a household become interruptions to the working writer. Ours can be a lonely life if we don’t plan our schedules carefully to balance family, social activities and work.

      When I think of our need for isolation, I always think of this anecdote I relate when I speak about the writer’s life. It is about Judith Krantz. When this accomplished and prolific novelist works, she closes her office door. On it hangs a sign that reads:

      “Do not come in. Do not knock. Do not say hello. Do not say I’m leaving. Do not say anything unless the house is on fire.”

Prioritize Your Activities

      Face the fact that only a limited amount of hours and minutes exist in any one day. Your task is to fit all you must do into that time frame. To do it efficiently, you should prioritize the demands on your time and effort. If you plan a logical approach in advance, the likelihood is that you will not fall into the trap of trying to race through it all, leaving mistakes, missed deadlines and other bothersome problems in your wake.

      The first consideration is trading off some other activity for more time at your computer. In my case, I limit my sleep because every working hour is precious to me and that’s the one way I can add working hours comfortably without stealing time away from family involvements.

      Those early hours have become very precious to me. The phone never rings at 5 or 5:30 in the morning. Family members remain tucked in their beds deep in sleep. I find I can work with a fresh mind and without any interruptions. They are my most productive hours.

      Now let me point out that I am not an advocate of endless 12-hour days of writing, seven days a week. I find that can be most unproductive. You become tired. Your mind sags, and your copy loses its punch.

      The optimum writing period varies among authors. It’s up to you to test and determine what length is best for you. The balance of your working hours can be devoted to the other activities I spoke about earlier.

      As you can see, I am a devotee of fairly rigid scheduling. I don’t believe in writer’s block. It can very easily be avoided through proper preparation. Sitting down to write with no advance planning, without taking the time to think through what it is you want to say results in leaving the blank screen empty. Do your preparation properly, and you will never suffer from the inability to turn your thoughts into words. Writer’s block is a great time waster and little more than a crutch for lazy writers..

Saving Precious Time

      There are a variety of ways an author can reduce the amount of time wasted unnecessarily. Among the simplest is to maintain a carefully planned filing system so that retrieval of information becomes easy and fast.

      If you are freelancing, set up working files for current stories. Don’t discard a file once the piece has been accepted. You may want to approach the subject from a different angle for another article later on. That way much of your research will have been completed for you.

      Keep careful records of every piece or query you send out so that you can follow up if a response doesn’t come in a reasonable time. Keep separate files for accounts receivable and accounts payable so you are not scrambling for documentation at tax time. Fiction and nonfiction authors must file all financial matter very carefully. You will need meticulous records of your expenses and income.

      If you are authoring a nonfiction book, keep your key research filed by subject so it is available when you need it. Novelists should be certain to keep a detailed profile of main characters so they never deviate from the essence of that character. Records of places and other descriptive material should be maintained. All of these must be available to refresh your memory and maintain exacting continuity. A reader will turn off quickly if a character acts or speaks out of character or if descriptions change midstream in your book. 

      If you post regularly on blogs of other writers, maintain a list of them with any info that you might need to contact them. That way you don’t have to go searching each time you want to post. If you are involved with several social media, and have difficulty finding time to update or post on all of them, look into online tools like “Ping.fm” and “Pixelpipe.com” on which you can post to multiple media at the same time. There are a number of others available on the Internet.

      Lastly, it is important to remember that while a book can take months, even years to complete, it is much wiser to write on a regular basis once the research and/or planning has been completed. When you allow long hiatuses to intervene, you tend to lose the flow of the book. I would much prefer to see you take shorter, but very regular, work periods of say two to three hours daily than spend half or more a day sporadically.

      Next week, we’ll take a look at another issue that has come up with regularity in e-mails sent to me: creating a quality cover for your book. We will analyze some of the elements of good book design and talk a bit about resources to design your cover by yourself. See you then.

      Keep Writing! 

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Posted by charles on Thursday, January 28, 2010 1:51 PM
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The Publishing Industry

AS READERSHIP OFUS NEWSPAPERS SLIPS,

BRITISH & CANADIAN PAPERS ARE FARING WELL 

The latest Adweek Media/Harris Poll, completed in December, indicates that just two out of five American adults read a daily newspaper on-or-offline pretty much every day. Shockingly, 10% of adults never pick up a daily, and 81% read one just once a month, while 72% read a paper at least once a week.  

It’s no wonder our electorate is so poorly informed and so susceptible to the falsehoods and misrepresentations that have become daily TV fodder in this incredibly partisan world.   

Compare those dismal figures with two other English speaking nations. In Canada, 17% of adults read a daily newspaper online. A total of 13.9 million adults, three quarter of the Canadian population read a print edition each week. A study showed that half of the adult population read a newspaper “yesterday” and in a typical week, 78% have read one either on or offline. 

In the United Kingdom, a new survey by Lightspeed Research found that two-thirds of Brits prefer reading a print edition, while one-third read both on and offline papers.  

The study added that tabloid audiences were the most loyal to print editions of their favorite papers. But it also reported that brand loyalty was particularly high in the British newspaper arena despite the wide variety of papers to select from. 

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Posted by charles on Thursday, January 28, 2010 1:50 PM
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The Book World

KINDLE ANNOUNCES NEW ROYALTY PROGRAM,

FOR E-BOOK AUTHORS AND PUBLISHERS 

Ebooknewser.com reported on a new program released by Amazon that would increase revenue for authors and publishers whose books are being displayed on the Kindle Digital Text Platform (DTP). Under the new system they will receive 70% of the list price, excluding delivery costs. Those costs are based on file size. Authors and publishers can opt to stay with the standard royalty plan and not convert when the new plan goes into effect on June 30. 

Estimates indicate that revenue for a $8.99 book is $3.15 with the existing standard plan, while the new option would produce $6.25. 

I guess the increasing competition, especially the unveiling of Apple’s tablet, has motivated Amazon to worry just a bit. This new royalty plan sounds quite similar to the tablet’s. 

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Posted by charles on Thursday, January 28, 2010 1:49 PM
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The Broadcast World

PROGRESSIVE TALK RADIO TAKES A HIT

AS THE AIR AMERICA NETWORK CLOSES SHOP 

The talk radio network that catapulted Al Franken to the US Senate and Rachel Maddow to prime-time on NSNBC has shut its doors. In a statement given to The New York Times, Charlie Kireker, the network’s chairman, said, “Our painstaking search for new investors has come close several times right up into this week, but ultimately fell short of success.” 

Growing to 100 affiliate stations since its founding six years ago, the network is one of the few that aired in opposition to the right-wing talk show hosts that have proliferated throughout the country. As such it represents a serious loss to the partisan balance of the air waves. 

Any loss of talk show broadcasts is a loss for authors who regularly seek invitations to the shows to help promote sales of their books.

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Posted by charles on Thursday, January 28, 2010 1:44 PM
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The Digital World

AT 4.5 MILLION IN THE LAST 2 MONTHS, AMERICAN SUBSCRIBERS

REPRESENT THE LARGEST GROWTH SEGMENT FOR FACEBOOK 

While the Numero Uno social medium Facebook has grown in countries all around the globe, new subscribers in the United States topped the growth list by far. The only other country included in a report by Inside Facebook to reach seven-figure growth was Indonesia. 

eMarketer states that these increases put the participation of active American users above 100 million. The heaviest increase came from males 18 to 25 and women 26 to 34. Earlier in the year (2009), major growth came from older users, as we reported in a previous edition, but that has slipped somewhat. 

Facebook reports that four out of ten active users are under 25 years of age, with 23% of users falling into the 26 to 34 age range. Total usage for the network is pegged at 350 million. 

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Categories: The Digital World
Posted by charles on Wednesday, January 20, 2010 2:12 PM
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The Book World

THE SLUSH PILE AT MAJOR PUBLISHERS

IS DEAD, VICTIM OF BOTTOMLINE MANAGEMENT 

The headline on a fascinating story that ran recently in The Wall Street Journal boldly proclaimed that the slush pile was a memory of the past in most publishing houses. The piece written by Katherine  Rosman points out that publishers claim “it is too expensive to pay employees to read slush that is rarely worthy of publication.” 

The task of weeding through endless submissions to find the gems that might continue to make publishers rich has fallen principally to literary agents. However, as every author knows, trying to locate a quality agent is exceedingly difficult and an almost futile effort for newcomers. 

The WSJ article says that producers of film and television refuse to read any submission that does not come through an agent because of their fear of being accused of copyright violations. 

While the chances of emerging from the slush pile always were extremely slim, those miracles did happen. Indeed, Philip Roth’s spectacular career began when his manuscript was rescued from slush years ago. 

It does make sense that this costly activity has been dropped by major publishers, but it is sad to see the dreams and hopes the slush pile offered to writers go by the board.

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Posted by charles on Wednesday, January 20, 2010 2:11 PM
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