IAB SETS NEW RULES FOR

GREATER PROTECTION OF PRIVACY ON SOCIAL MEDIA 

With social media overtaking e-mail as the most used consumer activity, the Interactive Advertising Bureau has recently issued  a list of Best Practices to “protect consumer privacy, ensure transparency for what and how data is being used and to define consumer permissions.” 

The IAB undertook this task because of the increased use of social networks by advertisers and the way profile data and social graph data was being used to target their ads. 

In general the new code deals with issues like obtaining consent to collect data and determining how it can be used. Any ad must be shown to the consumer who is allowed to select and limit distribution. Consumers must be notified of any data the advertiser accesses about him/her and it must be presented in a way that simplifies understanding. You can find more info on the IAB web site

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