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AD AGE REPORTS DROP OF 4.3%
IN REVENUE FOR TOP 100 MEDIA COMPANIES
In a terribly disturbing report, Ad Age finds that revenue generated by the top 100 American media companies fell 4.3% in the first half of 2009, indicating the annual figure will become the first decline since the publication began ranking media back in 1981.
These figures actually become even worse when you realize that 2008 volume posted a dismal 0.8% increase, and last year’s six month figures are coming in far worse than that. The economic collapse has been pretty drastic for our industry.
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